In today’s digital world, blogs are a great way to get your name out there and share information with your audience. Blog content is one of the most important parts of an SEO Sydney strategy. Not only can it help you rank higher, but it can also help you build a more loyal audience that’s interested in your brand’s message. But how do you make sure that your blog posts are as optimized as possible? Here are some of the best practices for optimizing blog content for SEO and increasing your traffic.
Choose the Right Keywords
Choosing the right keywords is possibly the most important part of a Trusted SEO Agency Sydney strategy. If you use the wrong keywords, it could lead to fewer conversions and a lower conversion rate. The best way to choose keywords is by using keyword tools and choosing those that are relevant to both your blog and content. If you’re writing about cars, then “car insurance” would be a good keyword because it’s relevant to both your blog topic and content.
Optimize Your Title
The title of your blog post is the first thing that potential readers will see when they’re browsing through search engine results for a topic. It’s also what shows up in social media feeds and on Google’s “snippet,” which shows up when someone clicks on your link in the SERPs.
To optimize this section, make sure you use relevant keywords as well as some good action words (think “How” and “Tips”). And make sure it’s short: under 50-55 characters if possible!
Only Create and Publish Original Content
While you may be tempted to rely on other websites’ content, this is not a smart move. First of all, you cannot be sure the original author will allow you to publish their work.
Even if they do give you permission to use their work, it’s still a bad idea because your site will look like it was copied from another source and visitors won’t want to visit sites that already look as if they were copied from elsewhere (unless of course it’s a parody site).
To create original content:
- Use your own words and ideas (don’t copy others’ words).
- Include photos that are not taken off Google Images or otherwise known as “stock photography.”
- Create videos with footage from your own camera or phone rather than using someone else’s music track in the background. The same goes for sound effects; don’t just add them in yourself but record them live on location with real people and places!
Always Include Relevant Images
Images are one of the most important elements on a website. They can draw attention, add information and make your site more visually appealing. When choosing images for your site, look for ones that fit with the topic and style of your content.
If you’re writing about cooking, include an image of food (not just people eating). If you’re writing about video games, include an image of a controller or game console rather than just words on a page.
Be Picky About Your Links
When it comes to links, you need to be picky. Links are an important way for readers and search engines to find your content, so they’re worth their weight in gold. That’s why it’s important that you only link out when appropriate or engage with Sydney SEO services so that you don’t spam the same site with multiple links from different pages on your site.
When linking out:
- Use relevant links – If a reader clicks on a link, they should be taken somewhere useful (or at least interesting). If it’s not necessary for them to leave your page or blog post for whatever reason, then don’t include one unless there is some other benefit for doing so (i.e., if there’s useful information related to what they’re reading).
- Use internal links and backlinks – Internal links help readers find more content within your pages/posts while backlinks allow others to see where else in the world you’ve been featured or written something worthwhile.
We hope this has given you a good idea of what it takes to create blog posts that are optimized for SEO Sydney. As we’ve seen, there are many different things you can focus on when writing content, but it all comes down to choosing the right keywords and phrases so that your audience knows exactly what they’re looking at when they come across your page. The next step is to make sure those words appear as often as possible throughout each post so that search engines understand exactly what type of content, they should be delivering back up front when someone searches for something specific.