The SEO Guide to Fixing 404 Errors

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Are you a businessman looking to enhance your website’s search visibility? If so, you’re in the right place! 

In today’s digital landscape, search engine optimisation (SEO) with the help of the best SEO company in Sydney is crucial in driving organic traffic to your website and ultimately increasing your business’s online presence. 

One common issue that can hinder your SEO efforts is the dreaded 404 error. 

But fret not! In this comprehensive guide, we’ll walk you through fixing 404 errors and help you boost your website’s search visibility.

Understanding 404 Errors and Their Impact on SEO

What is a 404 error?

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A 404 error occurs when a user tries to access a page on your website that can’t exist or be found. It’s like hitting a dead end, leaving your visitors frustrated and causing them to leave your site. From an SEO perspective, a high number of 404 errors can negatively impact your search engine rankings and user experience.

The Importance of Fixing 404 Errors

Fixing 404 errors is crucial for several reasons:

  1. User Experience

    When users encounter 404 errors, they are more likely to leave your site, resulting in a high bounce rate. By fixing these errors, you improve user experience and keep visitors engaged on your website.

  2. Search Engine Rankings

    Search engines, such as Google, consider user experience as a ranking factor. If your website has many 404 errors, it may signal poor site maintenance and negatively impact your search engine rankings.

  3. Crawl Efficiency

    Search engine bots continuously crawl websites to index their pages. When they encounter multiple 404 errors, it hampers their ability to navigate and index your site effectively. Fixing these errors helps search engines better understand and index your website’s content.

How to Identify 404 Errors on Your Website

Before you can fix 404 errors, you need to identify them. Here are a few methods to help you spot these errors:

  1. Google Search Console: Use the Google Search Console, a free tool provided by Google, to identify 404 errors on your website. It provides a detailed report of URLs that resulted in 404 errors, helping you pinpoint the problematic pages.
  2. Website Audit Tools: Several website audit tools, such as SEMrush and Moz, offer comprehensive site analysis and can identify 404 errors and other SEO issues. These tools provide detailed reports and actionable insights to improve your website’s performance.

Fixing 404 Errors: Best Practices for Improved SEO

Now that you know the importance of fixing 404 errors, let’s explore some best practices and connection with the best SEO company Sydney can help you rectify these issues and boost your website’s search visibility:

  1. Redirects

    If a page has been permanently moved or deleted, implement a 301 redirect. This way, when users or search engine bots try to access the old URL, they are automatically redirected to the new URL. This ensures a smooth user experience and helps search engines understand the page’s new location.

  2. Custom 404 Page

    Design a custom 404 error page that informs users about the error and provides helpful navigation links and a search bar. This enables users to find relevant content even if they stumble upon a broken link.

  3. Fix Internal Links

    Regularly audit your website’s internal links to ensure they are correctly pointing to the intended pages. Broken or outdated internal links can lead to 404 errors. Update or remove these links to prevent future issues.

  4. External Backlinks

    If other websites are linking to broken pages on your site, reach out to the webmasters and request them to update the links. If that’s not possible, consider redirecting the broken URLs to relevant pages on your website.

  5. Monitor and Maintain: Regularly monitor your website for new 404 errors using tools like Google Search Console. Stay proactive and fix these errors promptly to maintain a healthy and user-friendly website.


In conclusion, fixing 404 errors is essential for boosting your website’s search visibility and providing a seamless user experience. By following the best practices outlined in this guide, you’ll be on your way to improving your website’s SEO performance. And if you need professional assistance, choose the best SEO company Sydney that aligns with your business goals and values.